Mersenne twister: a 623-dimensionally equidistributed uniform pseudo-random number generator
ACM Transactions on Modeling and Computer Simulation (TOMACS) - Special issue on uniform random number generation
Data Mining in Tourism Demand Analysis: A Retrospective Analysis
ADMA '07 Proceedings of the 3rd international conference on Advanced Data Mining and Applications
Agent Mining: The Synergy of Agents and Data Mining
IEEE Intelligent Systems
Music-Inspired Harmony Search Algorithm: Theory and Applications
Music-Inspired Harmony Search Algorithm: Theory and Applications
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We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We review the most commonly found consumer behavioural models and discuss the difficulties of their integration within an information system. They will be oppose to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based on cellular automaton rules and stochastic processes to implement our model and generate sales data. We then present our algorithm to identify similarly behaved tourists, showing that the commonly used "nationality" variable for segments discrimination is not efficient. We conclude with some test runs results discussion and possible further research tracks.