Identifying popular search goals behind search queries to improve web search ranking

  • Authors:
  • Wang Ting-Xuan;Lu Wen-Hsiang

  • Affiliations:
  • Computer Science and Information Engineering, National Cheng Kung University, Tainan City, Taiwan;Computer Science and Information Engineering, National Cheng Kung University, Tainan City, Taiwan

  • Venue:
  • AIRS'11 Proceedings of the 7th Asia conference on Information Retrieval Technology
  • Year:
  • 2011

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Abstract

Web users usually have a certain search goal before they submit a search query. However, many laypersons can't transform their search goals into suitable queries. Thus, understanding original search goals behind a query is very important for search engines. In the past decade, many researches focus on classifying search goals behind a query into different search-goal categories. In fact, there may be more than one search goal behind a certain query. We thus propose a novel Popular-Search-Goal-based Search Model to effectively identify search goals by the features extracted from search-result snippets and click-through data. Furthermore, we proposed a Search-Goal-based Ranking Model which exploits the identified search goals to re-rank the search result. The experimental result shows our proposed model can effectively identify the search goals behind a search query (achieve precision of 0.94) and enhance the search result ranking (achieve precision of 0.72 for top-1 returned snippet).