Qualitative research in information systems
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Research on circulation and e-commerce of Chinese agricultural products
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Agribazaar, a one stop center for the Malaysian agricultural community is developed to facilitate agricultural community conduct businesses locally or globally online, specifically in terms of buying and selling agricultural products. After seven years of its implementation, no study has been made to evaluate the performance of the portal. The study conducted in the year 2007, evaluated the performance of Agribazaar in terms of utilization, awareness, satisfactory level of Agribazaar users and identified issues and challenges to the implementation of Agribazaar. The study adopts a qualitative research approach where qualitative data were collected through gathering users' comments on Agribazaar from a specified range of date. Interviews were conducted with users, administrator, and developers. Focus group discussions were carried out to verify results. Interpretive analysis was used to evaluate data. Analysis on the total comments revealed seven major issues: portal usefulness, system administrator support, portal usability, content accuracy, relevant features, portal usefulness, and privacy and legitimacy. Agribazaar is considered as successful as it has helped to create business leads and has attracted many individuals and companies who are not directly involved with producing the agriculture product. A few suggestions were made to guide future enhancement on the portal. A concerted effort between the users, developers and owner of the system is most crucial in leveraging the business matchmaking potential of the portal.