An empirical study on relationship of need for cognition, attitudes, and intention before installation of corporate e-learning programs in Taiwan

  • Authors:

  • Cheng Kai-Wen

  • Affiliations:

  • Airline and Transport Service Management Department, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan

  • Venue:
  • WSEAS Transactions on Information Science and Applications
  • Year:
  • 2011

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Abstract

It's known that business employees take the largest share of e-learning users. This figure highlights businesses' attempt to deliver their core competencies through low-cost, convenient, and flexible e-learning mechanisms. However, while numerous previous studies have focused on the use of some corporate e-learning programs (CELP), little is known about the users' pre-installation reactions to CELP. This study focused on investigation into an international accounting firm's CELP in the pre-installation phase. The relationship among users' need for cognition (NFC), attitudes towards corporate e-learning (ATT) and intentions for the use of corporate e-learning (INT) was explored. Findings of this study can illuminate that users' NFC relates positively to the users' ATT, and users' ATT relates positively to the users' INT.