Twitter and the development of an audience: those who stay on topic thrive!

  • Authors:
  • Yi-Chia Wang;Robert Kraut

  • Affiliations:
  • Carnegie Mellon University, Pittsburgh, Pennsylvania, United States;Carnegie Mellon University, Pittsburgh, Pennsylvania, United States

  • Venue:
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
  • Year:
  • 2012

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Abstract

Although economists have long recognized the importance of a critical mass in growing a community, we know little about how it is achieved. This paper examines how initial topical focus influences communities' ability to attract a critical mass. When starting an online community, organizers need to define its initial scope. Topically narrow communities will probably attract a homogeneous group of interested in its content and compatible with each other. However, they are likely to attract fewer members than a diverse one because they offer only a subset of the topics. This paper reports an empirical analysis of longitudinal data collected from Twitter, where each new Twitter poster is considered the seed of a potential social collection. Users who focus the topics of their early tweets more narrowly ultimately attract more followers with more ties among them. Our results shed light on the development of online social networking structures.