Adaptive but non-optimal visual search behavior with highlighted displays

  • Authors:
  • Franklin P. Tamborello, II;Michael D. Byrne

  • Affiliations:
  • Department of Psychology, MS-25, Rice University Houston, TX, USA;Department of Psychology, MS-25, Rice University Houston, TX, USA

  • Venue:
  • Cognitive Systems Research
  • Year:
  • 2007

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Abstract

Previous research [Fisher, D. L., & Tan, K. C. (1989). Visual displays: The highlighting paradox. Human Factors, 31(1), 17-30] suggested that making certain items visually salient, or highlighting, can speed performance in visual search tasks. But interface designers cannot always anticipate users' intended targets, and highlighting non-target items can lead to performance decrements. An experiment presented suggests that people attend to highlighting less than what an algebraic visual search model of highlighted displays [Fisher, D. L., Coury, B. G., Tengs, T. O., & Duffy, S. A. (1989). Minimizing the time to search visual displays: The role of highlighting. Human Factors, 31(2), 167-182] predicts. Users adjust their visual search strategies by probability-matching to their visual environment. An ACT-R [Anderson, J. R., Bothell, D., Byrne, M. D., Douglass, S., Lebiere, C., & Quin, Y. (2004). An integrated theory of the mind. Psychological Review, 111, 1036-1060] model reproduced the major effects of the experiment and suggests that learning in this task occurs at very small cognitive and time scales.