Application of a quantification SWOT analytical method

Authors:
Hsu-Hsi Chang;Wen-Chih Huang
Affiliations:
Department of Harbor and River Engineering, National Taiwan Ocean University, Keelung, Taiwan, ROC;Department of Harbor and River Engineering, National Taiwan Ocean University, Keelung, Taiwan, ROC
Venue:
Mathematical and Computer Modelling: An International Journal
Year:
2006

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Abstract

In this paper we present a Quantified SWOT (Strengths, Weaknesses, Opportunities and Threats) analytical method which provides more detailed and quantified data for SWOT analysis. The Quantified SWOT analytical method adopts the concept of Multiple-Attribute Decision Making (MADM), which uses a multi-layer scheme to simplify complicated problems, and thus is able to perform SWOT analysis on several enterprises simultaneously. Container ports in East Asia are taken as a case study in this paper. Quantified SWOT analysis is used to assess the competing strength of each port and then suggest an adoptable competing strategy for each.