The product explorer: decision making with ease

Authors:
Patrick Riehmann;Jens Opolka;Bernd Froehlich
Affiliations:
Bauhaus-Universität Weimar, Germany;Bauhaus-Universität Weimar, Germany;Bauhaus-Universität Weimar, Germany
Venue:
Proceedings of the International Working Conference on Advanced Visual Interfaces
Year:
2012

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Abstract

We present the Product Explorer, an interactive parallel coordinates display for facilitating the selection process of typical products offered in online shops. Users can quickly narrow down the product search to a small subset or even a single product by using our visual query interface. Our study confirms that our interactive Product Explorer is a fast and easy-to-use tool for the product selection process of casual users.