A collective model for the formation of public opinion: An application to nuclear public acceptance

  • Authors:
  • T. Ohnishi

  • Affiliations:
  • CRC Research Institute, Inc. Nakase 1-3-D16, Chiba 261-01, Japan

  • Venue:
  • Mathematical and Computer Modelling: An International Journal
  • Year:
  • 1994

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Abstract

A collective model is proposed for the formation of public opinion and applied to the problem of public acceptance for nuclear energy in Japan. The selection of attitude for the people to a certain subject is assumed to be made depending on the sociopsychological pressure suffering from the surroundings, and on the quality and quantity of information on that subject released from the newsmedia. The reportorial stance of the newsmedia, on the other hand, is assumed to vary depending on, not only public opinion, but also the resultant of the mutual watch of the newsmedia to each other, concerning the state of information on the subject. Both an individual person and an individual medium are regarded as an interactive but structureless particle, and the interactions between the particles of the people and of media are described by introducing respective potentials of the type of molecular dynamics. Applying this model to the issue of electricity generation by nuclear energy, it was found to well reproduce the observed movement of public opinion in Japan. It also became clear that this sort of physical model is quite useful for understanding the status of socially collective phenomena in which nonlinearity and self-organization are strongly concerned.