The impact of hypertext versus sequential information presentation on decision making: A conceptual model

  • Authors:

  • N. Ramarapu

  • Affiliations:

  • Assistant Professor of Computer Information Systems in the Accounting and Computer Information Systems Department at University of Nevada, Reno, USA

  • Venue:
  • International Journal of Information Management: The Journal for Information Professionals
  • Year:
  • 1996

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Abstract

This research proposes a conceptual model to examine hypertext information presentation effects on decision making performance when compared with traditional sequential information presentation and access. It also considers which particular combination of task knowledge type (superficial, causal) and information presentation styles (sequential, hypertext) yield the best decision making performance. This is achieved by comparing performance effect of hypertext and sequential information presentation when applied to superficial and causal type of knowledge required for the task. The two surrogates used for measuring the outcome or the performance effects are decision time and decision accuracy.