An introduction to visual interactive simulation in business

Authors:
S. L. Robinson
Affiliations:
Stewart L. Robinson lectures in Information and Operations Management at the Aston Business School, Aston University, Birmingham B4 7ET, UK
Venue:
International Journal of Information Management: The Journal for Information Professionals
Year:
1994

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Abstract

In business, the use of visual interactive simulation (VIS) can lead to significant benefits: improved efficiency, reduced costs and increased profitability. However, these benefits are rarely attained since only a few managers are aware of the technology. This paper discusses simulation with reference to VIS, its benefits and the range of applications for which it can be used. The paper concludes with a discussion on the VIS software available.