Attitudes of end-users towards information technology in manufacturing and service industries
Information and Management
A survey of attitudes toward computers
Communications of the ACM
Critical success factors of chief MIS/DP executives
MIS Quarterly
Geographic information systems as a marketing information system technology
Decision Support Systems
International Journal of Information Management: The Journal for Information Professionals
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In spite of rapid advances in the technology of marketing information systems, recent studies indicate an underlying dissatisfaction with the systems on the part of marketing managers. Two potential sources of dissatisfaction include the attitudes of marketing managers towards computers and the mismatch of key information system issues between the marketing manager and those controlling the system. A survey finds that computer attitudes are not a likely explanation for the dissatisfaction. However, the same survey finds that marketing managers do not view key information systems issues in the same way as either chief executive officers or information technology managers. This mismatch between the users and those who control the strategy and development of the systems is a possible source of dissatisfaction.