A profitable multicast business model

Authors:
Sneha Kasera;Raymond E. Miller;Markus Hofmann
Affiliations:
School of Computing, University of Utah, 50 S, Central Campus Drive, Rm 3190, Salt Lake City, UT 84112, USA;Department of Computer Science, University of Maryland, College Park, MD 20742, USA;Bell Laboratories, Lucent Technologies, Holmdel, NJ 07733, USA
Venue:
Computer Communications
Year:
2004

Citing 3
Cited 0

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Multicast routing in a datagram internetwork
On the efficiency of multicast

IEEE/ACM Transactions on Networking (TON)
On the topology of multicast trees

IEEE/ACM Transactions on Networking (TON)

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Abstract

One of the main impediments in wide scale deployment of multicast is lack of a good business model. Any technology needs a good business model to succeed. In this article we present a simple business model for multicast in the Internet that uses the inherent benefits of multicast to make it profitable to all the parties, including the multicast sender, multicast receivers and the network providers, that are involved. Our model is based on the following principle. Multicast receivers should not pay any additional fee for receiving multicast over unicast but might pay for the content, the sender pays for the bandwidth used in multicast to the Internet service provider(s) (ISP) and might charge the receivers for the content. We demonstrate that the use of our model proves profitable to the sender, receivers and the ISPs. We also discuss some deployment issues.