Electronic commerce: the ever-evolving online marketplace

  • Authors:
  • A. Coulson

  • Affiliations:
  • Microsoft Canada

  • Venue:
  • IEEE Communications Magazine
  • Year:
  • 1999

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Abstract

For those companies that fully exploit its potential, electronic commerce offers the possibility of breakpoint changes: changes that so radically alter customer expectations that they redefine the market or create entirely new markets. To get to this point, organizations need to keep in mind the foundation of their EC strategy. This means a focus on EC infrastructure, strong partnerships, and the core products and structures that drive the way in which online business will be conducted in the millennium, and beyond