Case study: Leveraging global markets: Lessons from Alcoa Alumina

  • Authors:

  • Craig Standing;Rosemary Stockdale;Peter E. D. Love

  • Affiliations:

  • School of Management, Faculty of Business and Law, Edith Cowan University, Joondalup, Perth, WA 6027, Australia;Institute of Information and Mathematical Sciences, Massey University, Albany, New Zealand;Department of Construction Management, CRC for Construction Innovation, Curtin University of Technology, G.P.O. Box U1987, Perth, WA 6845, Australia

  • Venue:
  • International Journal of Information Management: The Journal for Information Professionals
  • Year:
  • 2007

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Abstract

Globalization has contributed to the dismantling of national boundaries, which have enabled firms to compete and conduct business on a wider scale [Held, D., McGrew, A., Goldblatt, D., & Perraton, J. (1999). Global transformations. Politics, economics and culture. Cambridge: Polity Press]. Firms can move freely between different markets using Internet-based technology. While access to such markets can provide firms with greater choice of suppliers and cost efficiencies, they need to be aware of challenges that can influence their business performance. With this in mind, we examine how these factors influenced Alcoa Alumina's drive to a global procurement platform through a global marketplace. The staged adoption process experienced at Alcoa Alumina offers a learning opportunity for other firms considering the transition to global marketplace.