Information and communication technologies (ICTs) and farmers' decision-making across the agricultural supply chain

Authors:
Jabir Ali;Sushil Kumar
Affiliations:
Centre for Food and Agribusiness Management, Indian Institute of Management, Lucknow 226 013, India;Centre for Food and Agribusiness Management, Indian Institute of Management, Lucknow 226 013, India
Venue:
International Journal of Information Management: The Journal for Information Professionals
Year:
2011

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Abstract

Using a case study of the Indian Tobacco Company's (ITC) e-Choupal initiative, the paper empirically analyses the role of information delivery through information and communication technology (ICT) in enhancing decision-making capabilities of Indian farmers. Users of e-Choupal show significantly better decision-making aptitudes, as compared to non-users, on various agricultural practices across the agricultural supply chain. Further, socio-demographic background's of the users such as education levels, the social category they belong to, income level's, and landholding size also play a significant role in impacting decision-making aptitudes. The impact is particularly prominent in production planning and post-harvest and marketing related decisions. Policy implications of these findings are discussed. The study emphasizes the importance of designing ICT enabled information systems to suit the socio-demographic profile of the user groups.