Customer value creation through community-based information networks

Authors:
Mitsuru Kodama
Affiliations:
Community Laboratory, 6-2-21 Schin Machi, Hoya Shi, Tokyo 202, Japan
Venue:
International Journal of Information Management: The Journal for Information Professionals
Year:
1999

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Abstract

This paper point out that utilizing fully the community-based information networks based on multimedia digital networking Information Technology (IT) makes it possible to formulate a new customer value creation business model. Aggressive IT investment by top management to build community-based information networks, a support tool for this future network strategy, will permit business innovation based on strengthened competitiveness and enhanced customer service.