The role of the entrepreneur in identifying international expansion as a strategic opportunity
International Journal of Information Management: The Journal for Information Professionals
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This paper presents an approach to cause mapping that has been developed for the purpose of helping managers improve their decision-making in complex tasks in ever-changing environments. Requirements for cause mapping for such a purpose are discussed, and our approach to theory-driven construction and analysis of cause maps is proposed. Use of the approach for advising managers is illustrated with an example from shipping investments. Research challenges are highlighted.