Web-based customer decision support systems
Communications of the ACM
Electronic Commerce: B2c Strategies and Models
Electronic Commerce: B2c Strategies and Models
Management Information Systems: Managing Information Technology in the E-Business Enterprise
Management Information Systems: Managing Information Technology in the E-Business Enterprise
e-Procurement: From Strategy to Implementation
e-Procurement: From Strategy to Implementation
Internet Marketing: Building Advantage in a Networked Economy
Internet Marketing: Building Advantage in a Networked Economy
Information technology for inter-organisational systems: some evidence with case studies
International Journal of Information Management: The Journal for Information Professionals
Applications of the web-based collaborative visualization in distributed product development
Computers in Industry - Special issue: Advanced computer support of engineering and service processes of virtual enterprises
Applications of the Web-based collaborative visualization in distributed product development
Computers in Industry - Special issue: Advanced computer support of engineering and service processes of virtual enterprises
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The enormous information management capabilities available in the Internet retailing landscape today provide a challenging research opportunity with direct managerial implications for product suppliers and retailers. Elaborating on the multidisciplinary research challenges in this area, this paper applies the Customer Relationship Management (CRM) process in the Internet retailing context and develops a mass customisation model for the involved business players. The model is then applied and related to the components on an innovative EU funded business-to-business and business-to-consumer electronic commerce application, though the mediation of the CRM methodology. The alternative business models that can host the application are presented and related to the model's dimensions. The model's testing capabilities are also discussed. Direct managerial implications and future research perspectives are presented at the end.