Towards ad-hoc circles in social networking sites

Authors:
Qian Xiao;Htoo Htet Aung;Kian-Lee Tan
Affiliations:
National University of Singapore;National University of Singapore;National University of Singapore
Venue:
DBSocial '12 Proceedings of the 2nd ACM SIGMOD Workshop on Databases and Social Networks
Year:
2012

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Abstract

Social Networking Sites (SNSs) allow users to publish posts to certain user-defined circles (sets of users). However, existing SNS models are limited in several ways. First, it is not practical to predefine all circles a user will ever need for disseminating her posts. Second, existing SNSs do not currently have an effecitive mechanism for a user to create and/or customize dynamic (ad-hoc) circles for each publishing session. Third, SNSs do not have features to assist users to manage and use the circles in an easy way by considering the user's ever-changing habits accordingly. In this paper, we propose a novel model for creating ad-hoc circles as needs arise. We present a recommendation framework -- the Circle OpeRation RECommendaTion (CORRECT) framework -- to assist users in easily utilizing our proposed model. Contrary to current SNS offerings, our proposed model does not require a user to create an extensive list of predefined circles; instead, ad-hoc circles are recommended based on a few building-block circles the user has defined and historical ad-hoc circles the user has created.