Collective creativity: the emergence of World of Warcraft machinima

  • Authors:
  • Tyler Pace;Jeffrey Bardzell;Shaowen Bardzell

  • Affiliations:
  • Indiana University, Bloomington IN;Indiana University, Bloomington IN;Indiana University, Bloomington IN

  • Venue:
  • BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction
  • Year:
  • 2011

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Abstract

HCIs interest in creativity support has extended beyond the realm of information-oriented professionals to the efforts of experience-driven collective communities. World of Warcraft machinima provides an opportunity to study networked creativity among a widely distributed and highly productive amateur community. We present an analysis of metadata gathered from the most viewed machinima on YouTube and WarcraftMovies. We demonstrate (1) a means for selecting an accessible corpus from a large population of videos, and (2) provide early evidence to support the claim that collective creativity develops over time and reaches a point of stabilization of production practices, technological infrastructure, aesthetic forms, and critical appreciation.