Finding twitter communities with common interests using following links of celebrities

  • Authors:

  • Kwan Hui Lim;Amitava Datta

  • Affiliations:

  • The University of Western Australia, Western Australia, Australia;The University of Western Australia, Western Australia, Australia

  • Venue:
  • Proceedings of the 3rd international workshop on Modeling social media
  • Year:
  • 2012

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Abstract

One important problem in target advertising and viral marketing on online social networking sites is the efficient identification of communities with common interests in large social networks. Existing methods involve large scale community detection on the entire social network before determining the interests of individuals within these communities. This approach is both computationally intensive and may result in communities without a common interest. We propose an efficient approach for detecting communities that share common interests on Twitter. Our approach involves first identifying celebrities that are representative of an interest category before detecting communities based on linkages among followers of these celebrities. We also study the characteristics of these communities and the effects of deepening or specialization of interest.