Capacity planning and performance modeling: from mainframes to client-server systems
Capacity planning and performance modeling: from mainframes to client-server systems
Modeling the performance of HTTP over several transport protocols
IEEE/ACM Transactions on Networking (TON)
Performance by Design: Computer Capacity Planning By Example
Performance by Design: Computer Capacity Planning By Example
Controlling the performance of 3-tiered web sites: modeling, design and implementation
Proceedings of the joint international conference on Measurement and modeling of computer systems
The N-Burst/G/1 Model with Heavy-Tailed Service-Times Distribution
MASCOTS '04 Proceedings of the The IEEE Computer Society's 12th Annual International Symposium on Modeling, Analysis, and Simulation of Computer and Telecommunications Systems
Modeling 3-Tiered Web Applications
MASCOTS '05 Proceedings of the 13th IEEE International Symposium on Modeling, Analysis, and Simulation of Computer and Telecommunication Systems
A server performance model for static Web workloads
ISPASS '00 Proceedings of the 2000 IEEE International Symposium on Performance Analysis of Systems and Software
The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
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Search Engine Marketing (SEM) is the practice of manipulating and/or paying the search engines (Google, Yahoo!, Bing, etc.) to drive traffic to websites. The SEM community has developed techniques that can channel visitors to websites; however, little work has been done to develop models able to estimate the amount of traffic generated by SEM. In this paper, we develop formulae that can be used to estimate traffic resulting from SEM campaigns that can be used by search marketing agencies for competition analysis and by web hosting providers for performance analysis and capacity planning. Our experimental results show that our models work best for targeted marketing campaigns, but the formulae presented can be generalized to broader marketing domains.