E-commerce and web 3D for involving the customer in the design process: the case of a gates 3D configurator

Authors:
Romain Rolland;Etienne Yvain;Olivier Christmann;Emilie Loup-Escande;Simon Richir
Affiliations:
LAMPA, Arts et Métiers ParisTech, Angers Cedex - France;LAMPA, Arts et Métiers ParisTech, Angers Cedex - France;LAMPA, Arts et Métiers ParisTech, Angers Cedex - France;LAMPA, Arts et Métiers ParisTech, Angers Cedex - France;LAMPA, Arts et Métiers ParisTech, Angers Cedex - France
Venue:
Proceedings of the 2012 Virtual Reality International Conference
Year:
2012

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Abstract

This paper aims to show to what extent the Web3D is an advantage for Living Lab paradigm. A state-of-the-art of Web3D solutions for e-commerce enabled us to select the most suitable functionalities and properties for designing a gates 3D configurator for person from the general public. This project was done in the context of an Action-Research. Twenty seven participants evaluated this tool. Results show that an interactive 3-dimensional visualization of the object is an advantage for the sale, because a single image does not usually allow user to imagine the product in its future environment. The use of Web3D for e-commerce gives the customer the ability to get involved in the design process. This point is a first answer to a research question on the role and definition of Living Labs.