Australian online supermarket usability

  • Authors:
  • Mark Freeman;Peter Hyland;Jeffrey Soar

  • Affiliations:
  • University of Wollongong, Wollongong;University of Wollongong, Wollongong;University of Wollongong, Wollongong

  • Venue:
  • CHINZ '03 Proceedings of the 4th Annual Conference of the ACM Special Interest Group on Computer-Human Interaction
  • Year:
  • 2003

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Abstract

The issue of usability plays a vital role in the success of an online store. However, to date there has been limited published research into this issue and there has been no research conducted into multiple item purchasing. There is much competition in the grocery shopping industry between the two major physical supermarket chains in Australia, Woolworths and Coles, both in traditional stores and online. Online, the major competitor is ShopFast, which does not have a traditional supermarket storefront to complement its online operations. The purpose of this study was to conduct a comparative analysis into the usability of ordering systems of online supermarkets that supply to Australian consumers in 2002.