Communications of the ACM - The Blogosphere
Communications of the ACM
Computers in Human Behavior
Feed me: motivating newcomer contribution in social network sites
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Who interacts on the Web?: The intersection of users' personality and social media use
Computers in Human Behavior
Exploring mobile tablet training for road safety: A uses and gratifications perspective
Computers & Education
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This study extends the U&G theoretical perspective to account for the situated, adaptive, and dynamic nature of mediated cognition and behavior. It specifies dynamic uses and gratifications of social media (compared to other media) in the everyday lives of college students using experience sampling data across 4weeks. The study tests and quantifies reciprocal causal relationships between needs, social media use, and gratifications, as well as their self-sustaining endogenous (i.e., feedback) effects. Social media use is significantly driven by all four categories of needs examined (emotional, cognitive, social, and habitual), but only gratifies some of them. Ungratified needs accumulate over time and drive subsequent social media use. Interpersonal social environments also affect social media use. In particular, solitude and interpersonal support increase social media use, and moderate the effects of needs on social media use.