PeopleGarden: creating data portraits for users
Proceedings of the 12th annual ACM symposium on User interface software and technology
Studying the effect of similarity in online task-focused interactions
GROUP '03 Proceedings of the 2003 international ACM SIGGROUP conference on Supporting group work
Think different: increasing online community participation using uniqueness and group dissimilarity
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Discovering Statistics Using SPSS
Discovering Statistics Using SPSS
Information revelation and privacy in online social networks
Proceedings of the 2005 ACM workshop on Privacy in the electronic society
Motivating participation by displaying the value of contribution
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
A face(book) in the crowd: social Searching vs. social browsing
CSCW '06 Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work
A familiar face(book): profile elements as signals in an online social network
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
How much do you tell?: information disclosure behaviour indifferent types of online communities
Proceedings of the fourth international conference on Communities and technologies
Imagined communities: awareness, information sharing, and privacy on the facebook
PET'06 Proceedings of the 6th international conference on Privacy Enhancing Technologies
| Hi-index | 0.00 |
This paper investigates how the type of community and personal goals affect self-presentation. In 3 online studies, we simulated the registration process in online communities, presenting either a common-bond or a common-identity community. Study 1 confirmed that members of the common-bond community presented themselves in an individualizing manner, while members of the common-identity community focused on characteristics shared among members of the community. Study 2 investigated underlying processes, showing that the goal to get in contact with other members was less salient in the common-identity than in the common-bond community. Study 3 demonstrated that community members actively manage their self-presentation in accordance with personal goals. Based on these findings, we discuss implications for research and profile design. © 2012 Wiley Periodicals, Inc.