interactions
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This paper illustrates a user centered process used to lead the TV industry toward new ways of looking at content consumption, navigation and sharing. The paper adopts a chronographic approach, to describe key milestones (from ethnographic research to design and customer impact) through a specific case study. The case study is grounded in the context of a large silicon manufacturer, where notions of change-through-design, innovation and customer impact have distinct connotations and set boundaries, especially when compared with medium sized firms, original equipment manufacturers or academic contexts.