The Right Agent (Architecture) to do the Right Thing
ATAL '98 Proceedings of the 5th International Workshop on Intelligent Agents V, Agent Theories, Architectures, and Languages
Further towards a taxonomy of agent-based simulation models in environmental management
Mathematics and Computers in Simulation - Selected papers of the MSSANZ/IMACS 14th biennial conference on modelling and simulation
Computer assisted customer churn management: State-of-the-art and future trends
Computers and Operations Research
Agent-based modeling and simulation: desktop ABMS
Proceedings of the 39th conference on Winter simulation: 40 years! The best is yet to come
Two-level model of customer retention in the US mobile telecommunications service market
Telecommunications Policy
A multi-agent simulation of retail management practices
Proceedings of the 2007 Summer Computer Simulation Conference
A Multiclass Machine Learning Approach to Credit Rating Prediction
ISIP '08 Proceedings of the 2008 International Symposiums on Information Processing
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Customer retention is a critical issue in today's mobile market. The high rate of churn alongside the high cost of acquiring new customers prompts mobile operators to focus their strategic efforts on customer retention. Unfortunately, traditional ways of studying and analysing customer retention are either too complex or inadequate. In that light, this paper employs Agent Based Modelling and Simulation (ABMS) as a novel approach to analyse and investigate customer retention. This paper presents a conceptual design for an agent-based Customer Behaviour Simulation Model (CubSim) to model customer behaviour in the mobile market.