Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
On the submodularity of influence in social networks
Proceedings of the thirty-ninth annual ACM symposium on Theory of computing
Parameterized approximation of dominating set problems
Information Processing Letters
Feed me: motivating newcomer contribution in social network sites
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Increasing commitment to online communities by designing for social presence
Proceedings of the ACM 2011 conference on Computer supported cooperative work
Influential nodes in a diffusion model for social networks
ICALP'05 Proceedings of the 32nd international conference on Automata, Languages and Programming
Combinatorial Optimization on Graphs of Bounded Treewidth
The Computer Journal
Arrival and departure dynamics in social networks
Proceedings of the sixth ACM international conference on Web search and data mining
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
To stay or not to stay: modeling engagement dynamics in social graphs
Proceedings of the 22nd ACM international conference on Conference on information & knowledge management
Social resilience in online communities: the autopsy of friendster
Proceedings of the first ACM conference on Online social networks
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We consider a model of user engagement in social networks, where each player incurs a cost to remain engaged but derives a benefit proportional to the number of engaged neighbors. The natural equilibrium of this model corresponds to the k-core of the social network -- the maximal induced subgraph with minimum degree at least k. We study the problem of "anchoring" a small number of vertices to maximize the size of the corresponding anchored k-core -- the maximal induced subgraph in which every non-anchored vertex has degree at least k. This problem corresponds to preventing "unraveling" -- a cascade of iterated withdrawals. We provide polynomial-time algorithms for general graphs with k=2, and for bounded-treewidth graphs with arbitrary k. We prove strong inapproximability results for general graphs and k≥3.