Group-Buying E-Commerce in China

Authors:
Wingyan Chung;Li Chen
Affiliations:
Fayetteville State University;Fayetteville State University
Venue:
IT Professional
Year:
2012

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Abstract

Group-buying is growing rapidly in emerging economies, where websites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying websites, using case studies to provide timely guidance to e-commerce practitioners and researchers.