Surfin' Wikipedia: an analysis of the Wikipedia (non-random) surfer's behavior from aggregate access data

  • Authors:
  • Karl Gyllstrom;Marie-Francine Moens

  • Affiliations:
  • Katholieke Universiteit Leuven, Leuven, Belgium;Katholieke Universiteit Leuven, Leuven, Belgium

  • Venue:
  • Proceedings of the 4th Information Interaction in Context Symposium
  • Year:
  • 2012

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Abstract

Does the reason a user visits a Wikipedia page influence that user's subsequent browsing behavior on Wikipedia? We address this question using aggregate Wikipedia page access data. We conduct: (1) a comparison of browsing behaviors between serendipitous and directed information seekers; and (2) how topic/category influences users' migration from page to page. Our findings indicate that surfer behavior and topic are potentially influential factors, which weakens the random surfer model underlying link-based algorithms, and could affect how web designers should design sites to best meet the diversity of information seeking behaviors.