Social media-driven news personalization

  • Authors:
  • Shawn O'Banion;Larry Birnbaum;Kristian Hammond

  • Affiliations:
  • Northwestern University, Evanston, IL, USA;Northwestern University, Evanston, IL, USA;Northwestern University, Evanston, IL, USA

  • Venue:
  • Proceedings of the 4th ACM RecSys workshop on Recommender systems and the social web
  • Year:
  • 2012

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Abstract

While social media have achieved significant and widespread adoption as platforms for sharing information, their use as a source of data for predicting user interests has not yet been fully explored. In this paper, we present a content-based approach to modeling user interests based on Twitter. Our recommendation system uses information retrieval techniques to represent tweets and users as collections of news topics, including high-level categories (e.g., sports, politics, business) and detailed subtopics (e.g., Chicago Bulls, Mitt Romney, entrepreneurship). We discuss the design of a system that uses this information to deliver news recommendations in the form of a personalized newspaper. Finally, we describe a novel method for evaluating recommendation systems based on Twitter that involves mining Twitter data to identify explicit indicators of news interests and comparing these to retroactive system recommendations.