Determine the service value position for package tour plan based on a novel MCDM approach

Authors:
Chia-Li Lin
Affiliations:
Department of Resort and Leisure Management, Taiwan Hospitality & Tourism College, Hualien County, Taiwan, ROC
Venue:
IEA/AIE'12 Proceedings of the 25th international conference on Industrial Engineering and Other Applications of Applied Intelligent Systems: advanced research in applied artificial intelligence
Year:
2012

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Abstract

In early years, customers' preferences were not taken into account for planning of package tours, and instead the price was considered as the top priority. Customers could have limited alternatives based on only few packages plans and prices. However, the enterprises of package tour have faced the difficult challenge of what are the package tours the tourist wants. This research provides a service evaluation model for package tours. The model could be applied to satisfy tourists' needs and to provide mass customized services by value oriented operation instead of traditional price ones. In addition, this research proposes six package tours which applies the guideline of travel mode choices and divides the regional package tours into three transportation tools (bus tour, railroad tour, and private vehicle tour) and four tour modes (Shopping and cuisine, nature experience, culture exploring, and specific events) in the Nantou area of Taiwan.