Affective computing
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Increasing the potential of mobile applications to elicit positive emotions can help overcome the prevalent ephemerality of such applications. The current paper addresses the possibilities to support the elicitation of favorable emotions during the development process of mobile applications. It provides a short overview of the theoretical background of emotion research and design to subsequently present an experiential study, focused on the design of positive emotional resonance for an iPhone ride sharing service in terms of desire, satisfaction and fascination.