Predictors of online buying behavior
Communications of the ACM
On risk, convenience, and Internet shopping behavior
Communications of the ACM
ICIS '00 Proceedings of the twenty first international conference on Information systems
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Research in online shopping was the focus of many studies as the age of electronic commerce began in the late 1990's. More recently, research in this area has declined, even as shopping on the Internet continues to increase and now dominates some product categories. This research offers a timely update on this literature by investigating online shopping from a perceived risk perspective. The results find that overall perceived risk is low with only some consumer concerns in psychological, time and performance risk. Analysis of perceived risk across six product categories and four demographic factors finds a significant level of perceived risk for lower income individuals when purchasing consumer electronics, but not in any other construct examined in this research. Overall, this study provides empirical evidence to substantiate the common perception that perceived risk in online shopping is declining and does not differ greatly across product category or demographic factor.