SurfShop: combing a product ontology with topic model results for online window-shopping

  • Authors:
  • Zofia Stankiewicz;Satoshi Sekine

  • Affiliations:
  • Rakuten Institute of Technology, New York, NY;Rakuten Institute of Technology, New York, NY

  • Venue:
  • NAACL HLT '12 Proceedings of the 2012 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Demonstration Session
  • Year:
  • 2012

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Abstract

At present, online shopping is typically a search-oriented activity where a user gains access to products which best match their query. Instead, we propose a surf-oriented online shopping paradigm, which links associated products allowing users to "wander around" the online store and enjoy browsing a variety of items. As an initial step in creating this experience, we constructed a prototype of an online shopping interface which combines product ontology information with topic model results to allow users to explore items from the food and kitchen domain. As a novel task for topic model application, we also discuss possible approaches to the task of selecting the best product categories to illustrate the hidden topics discovered for our product domain.