A decision support system for fund raising management based on the Choquet integral methodology

Authors:
Luca Barzanti;Silvio Giove
Affiliations:
Department of Mathematics for Economic and Social Sciences, University of Bologna, Viale Filopanti, 5, 40126, Bologna, Italy;Department of Applied Mathematics, University of Venice, Dorsoduro 3825/E, 30125, Venezia, Italy
Venue:
Expert Systems: The Journal of Knowledge Engineering
Year:
2012

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Abstract

The employment of a decision support system for optimizing fund raising strategies is crucial to the management of non-profit organizations. Commonly considered methodologies utilize the organization's donor database in order to gather and analyse information. However, many organizations, especially small- and medium-sized ones, do not own or efficiently manage a database, and consequently, the usual methods are inapplicable. In this paper, a decision support system is developed that is able to identify the most promising fund raising strategies on the basis of the organization's profile. The profile factors of a non-profit organization are analysed and hierarchically organized in a decision tree in order to effectively employ the Choquet integral methodology, which is recommended in these kinds of multi-criteria decision problems. The results obtained in the real operational context show the effectiveness of the proposed system. © 2012 Wiley Periodicals, Inc.