Strategies for spreading information from local to global in social complex networks, cases from a village in China

  • Authors:

  • Weimin Liao

  • Affiliations:

  • Zhejiang Sci-Tech University, Hangzhou, Zhejiang, China

  • Venue:
  • Proceedings of the First ACM International Workshop on Hot Topics on Interdisciplinary Social Networks Research
  • Year:
  • 2012

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Abstract

In this paper, we discuss the strategies adopted for spreading information from local to global areas in social complex networks by studying cases from a Village named Wukan in China. After identifying the most efficient spreaders [1], the structures and features of the communication community in Wukan are revealed clearly. Although many high k-shell nodes existed, the real powerful leader of the public protest in Wukan was firmly connected with those vehicles via interpersonal communication; he is clearly knowledgeable of how to leverage the new media social network and he is the No. 1 figure for public speaking at the centre of the broadcasting network in Wukan. The success in delivering information over strict censorship to a global audience relies on four important strategies combined with each other. This is confirmed by the Rogers's theory in different manners.