Topic evolution prediction of user generated contents considering enterprise generated contents

  • Authors:
  • Jiayin Qi;Qixing Qu;Yong Tan

  • Affiliations:
  • Beijing University of Posts and Telecommunications, Beijing, China;Beijing University, Beijing, China;University of Washington, Seattle

  • Venue:
  • Proceedings of the First ACM International Workshop on Hot Topics on Interdisciplinary Social Networks Research
  • Year:
  • 2012

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Abstract

A large number of people use social media to generate content in a vast network of friends or strangers, and often with an unspecified number of users generating long lasting topic information which affects the normal operation of enterprises. The overall purpose of this paper is to explore the topic evolution mechanism of user generated content (UGC) and predict the topic evolution trend. Previous work related to the UGC topic evolution is data-driven modeling and did not take enterprises' UGC interfering into account. This paper tries to build a principle-driven model to predict the process of UGC topic evolution under considering enterprises' intervention, with which enterprise can predict UGC trend more earlier and know what actions the enterprise should take more exactly than using previous methods. Based on the topic evolution principles of social media and the propagation mechanism of UGC, a mean field equation model is developed to predict the UGC topic evolution. Experiment on a specific case is used to examine the flexibility and effectiveness of the proposed model. The result shows that the model can describe the real UGC topic evolution trend. Our research has some help for enterprises in dealing with UGC topic.