Lead users: a source of novel product concepts
Management Science
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This paper presents key findings on user perception of an early AR home design product concept, which combines features of social media, augmented reality (AR) and 3D modelling. In total, there were 241 respondents for the scenario-based survey. In addition, some special co-design sessions were conducted to develop the concept with the target groups and to deepen insight on the needed user-centred AR functionalities with a participatory approach. The scenario-based methods proved valuable in the early phases of concept design. It appears that there is a demand for easy-to-use design tools both for consumers looking for a new apartment and professional users. Getting input for the designs from friends and family was seen important among consumers. For participating professionals, interior design is a creative process, and designers see a great challenge in preserving creativity in technology.