Exploring the inherent benefits of RFID and automated self-serve checkouts in a B2C environment
International Journal of Business Information Systems
Information systems in supply chain management: a comparative case study of three organisations
International Journal of Business Information Systems
A decision support system for detecting products missing from the shelf based on heuristic rules
Decision Support Systems
RFID-enabled item-level retail pricing
Decision Support Systems
A multidimensional framework of web browsers' trust and distrust of banner advertisements
International Journal of Business Information Systems
Who interacts on the Web?: The intersection of users' personality and social media use
Computers in Human Behavior
Business Network-Based Value Creation in Electronic Commerce
International Journal of Electronic Commerce
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This study focuses on the potential for value creation in combining radio frequency identification (RFID) technology with social media marketing. We analyse a value network comprising an RFID technology provider, a software supplier, a sports centre adopting the system, and the sports centre's end customers. The findings suggest that value creation related to new technology requires deep collaboration between the suppliers, as they need to develop value propositions that motivate companies to adopt new systems and end customers to use these systems. The threat to the end customer of losing privacy when RFID technology is employed, and the interactive nature of communication in social media, means that the value created by a system combining RFID technology and social media is highly dependent on the end customer's motivation to be involved in value creation.