Extending the TAM for a World-Wide-Web context
Information and Management
Adaptive course generation through learning styles representation
Universal Access in the Information Society
Relationship between the level of intimacy and lurking in online social network services
Computers in Human Behavior
Exploring the factors that affecting intention to use mobile learning
International Journal of Mobile Learning and Organisation
A study of learners' attitudes using TAM in a context-aware mobile learning environment
International Journal of Mobile Learning and Organisation
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Considerable research has analysed various factors that influence adopting e-learning/m-Learning Management Systems (LMSs), the majority focusing on the moderating effects of individual difference. Most studies of individual difference have focused on demographic variables, such as: age, gender, education and individual experience. However, this study is concerned with the individual cognitive difference and the adoption of e-learning/m-learning management systems, focusing on the interplay between users' perceptions of behavioural intention and learning styles. The research sample comprises 212 undergraduate students enrolled in a semester-long blended learning class and was used to investigate the effects of learning style on individual beliefs, attitudes, willingness and usage behaviours toward adopting a web-based learning system. This study classifies students into different groups by hierarchical cluster analysis of learning styles. A path analytic model and correlation analysis suggest that learning style influences perceptions of ease of use, usefulness, willingness and usage behaviour.