Mining actionable behavioral rules

  • Authors:
  • Peng Su;Wenji Mao;Daniel Zeng;Huimin Zhao

  • Affiliations:
  • School of Management Engineering, Shandong Jianzhu University, Shandong 250101, China;State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences, Beijing 100190, China;State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences, Beijing 100190, China and Department of Management Information Systems, Un ...;Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee, P. O. Box 742, Milwaukee, WI 53201, USA

  • Venue:
  • Decision Support Systems
  • Year:
  • 2012

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Abstract

Many applications can benefit from constructing models to predict the behavior of an entity. However, such models do not provide the user with explicit knowledge that can be directly used to influence (restrain or encourage) behavior for the user's interest. Undoubtedly, the user often exactly needs such knowledge. This type of knowledge is called actionable knowledge. Actionability is a very important criterion measuring the interestingness of mined patterns. In this paper, to mine such knowledge, we take a first step toward formally defining a new class of data mining problem, named actionable behavioral rule mining. Our definition explicitly states the problem as a search problem in a framework of support and expected utility. We also propose two algorithms for mining such rules. Our experiment shows the validity of our approach, as well as the practical value of our defined problem.