Collaborative ranking: improving the relevance for tail queries

  • Authors:
  • Ke Zhou;Xin Li;Hongyuan Zha

  • Affiliations:
  • Georgia Institute of Technology, Atlanta, GA, USA;Microsoft, Mountain View, CA, USA;Georgia Institute of Technology, Atlanta, GA, USA

  • Venue:
  • Proceedings of the 21st ACM international conference on Information and knowledge management
  • Year:
  • 2012

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Abstract

It is well known that tail queries contribute to a substantial fraction of distinct queries submitted to search engines and thus become a major battle field for search engines. Unfortunately, compared with popular queries, it is much more difficult to obtain good search results for tail queries due to the lack of important relevance signals, such as user clicks, phrase matches and so on. In this paper, we propose to utilize the similarities between different queries to overcome the data sparsity problem for tail queries. Specifically, we propose to jointly learn query similarities and the ranking function from data so that the relevance signals of different but related queries can be collaboratively pooled to enhance the ranking of tail queries. We emphasize that the joint optimization is critical so that the learned query similarity function can adapt to the problem of learning ranking functions. Our proposed method is evaluated on two data sets and the results show that our method improves the relevance of tail queries over several baseline alternatives.