Extracting interesting association rules from toolbar data

  • Authors:
  • Ilaria Bordino;Debora Donato;Barbara Poblete

  • Affiliations:
  • Yahoo! Research, Barcelona, Spain;Yahoo! Labs, Sunnyvale, CA, USA;Yahoo! Research, Santiago, Chile

  • Venue:
  • Proceedings of the 21st ACM international conference on Information and knowledge management
  • Year:
  • 2012

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Abstract

Toolbar navigation logs provide rich data for enhancing information discovery on the Web. The value of this data resides in its scope, which goes beyond that of traditional query-mining data sources, such as search-engine logs. In this paper we present a methodology for extracting relevant association rules for queries, based on historic user navigational data. In addition, we propose a graph-based approach for extracting related queries and URLs for a given query.