SmarterDeals: a context-aware deal recommendation system based on the smartercontext engine

  • Authors:
  • Sahar Ebrahimi;Norha M. Villegas;Hausi A. Müller;Alex Thomo

  • Affiliations:
  • University of Victoria, Victoria, British Columbia, Canada;University of Victoria, Victoria, British Columbia, Canada and IBM Canada CAS Research, Markham, Ontario, Canada and Icesi University, Cali, Valle del Cauca, Colombia;University of Victoria, Victoria, British Columbia, Canada and IBM Canada CAS Research, Markham, Ontario, Canada;University of Victoria, Victoria, British Columbia, Canada

  • Venue:
  • CASCON '12 Proceedings of the 2012 Conference of the Center for Advanced Studies on Collaborative Research
  • Year:
  • 2012

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Abstract

Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applications fully, deals must become smarter and context-aware. This paper presents SmarterDeals, our deal recommendation system that exploits users' changing personal context information to deliver highly relevant offers. SmarterDeals relies on recommendation algorithms based on collaborative filtering, and SmarterContext, our adaptive context management framework. SmarterContext provides SmarterDeals with up-to-date information about users' locations and product preferences gathered from their past and present web interactions. For many deal categories the accuracy of SmarterDeals is between 3% and 8% better than the approaches we used as baselines. For some categories, and in terms of multiplicative relative performance, SmarterDeals outperforms related approaches by as much as 173.4%, and 37.5% on average.