Polarities, axiallities and marketability of items

Authors:
Dan A. Simovici;Paul Fomenky;Werner Kunz
Affiliations:
Department of Computer Science, University of Massachusetts Boston, Boston, MA;Department of Computer Science, University of Massachusetts Boston, Boston, MA;Department of Marketing, College of Management, University of Massachusetts Boston, Boston, MA
Venue:
DaWaK'12 Proceedings of the 14th international conference on Data Warehousing and Knowledge Discovery
Year:
2012

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Abstract

We apply polarities, axiallities and the notion of entropy to the task of identifying marketable items and the customers that should be approached in a marketing campaign. An algorithm that computes the criteria for identifying marketable items and the corresponding experimental work is also included.