RuleML'13 Proceedings of the 7th international conference on Theory, Practice, and Applications of Rules on the Web
GaML - A Modeling Language for Gamification
UCC '13 Proceedings of the 2013 IEEE/ACM 6th International Conference on Utility and Cloud Computing
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Currently, gamification is a new trend under which all activities are subsumed that try to introduce game mechanics into non-gaming applications in order to increase user engagement, motivation, and participation. This approach is especially promising in the enterprise domain since enterprise information systems (EIS) mainly focus on efficiency aspects rather than individual long-term motivation and enjoyment. Prior research has shown that these latter variables lead to higher positive organizational outcomes, e.g., job performance. Additionally, first vendors have successfully implemented platforms for gamification. However, these platforms are designed for business-toconsumer (B2C) purposes, require high integration effort and lead to silo-based applications. Requirements for EIS strongly differ from consumer web or desktop applications. Hence, we present a generic platform for enterprise gamification. We derive an architecture for gamification systematically from serviceoriented and event-driven principles and best practices. Based on this architecture, we identify important research challenges for subsequent work. Ultimately, we validate the architecture's feasibility in a prototypical implementation.