Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
An empirical study on the adoption of information appliances with a focus on interactive TV
Telematics and Informatics
The effect of service employees' technology readiness on technology acceptance
Information and Management
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
User acceptance of WAP services: test of competing theories
Computer Standards & Interfaces
Information and Management
An empirical analysis of the adoption of m-learning in Malaysia
International Journal of Mobile Communications
Determinants of adoption of Mobile Healthcare Service
International Journal of Mobile Communications
An empirical analysis of factors influencing the adoption of Mobile Instant Messaging in China
International Journal of Mobile Communications
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This study aimed to investigate consumers' intention to use Mobile-Menu (M-Menu) and the effect of consumers' Technology Readiness (TR) on their attitude towards and Behavioural Intention (BI) to use M-Menu. Furthermore, this study explored the differences in M-Menu perceptions among clusters by applying the Technology Readiness Index (TRI) to divide restaurant consumers into different clusters. A questionnaire survey was conducted on consumers at low-cost restaurants in Taipei City. The findings showed that the consumers upheld a positive attitude towards M-Menu and were willing to use them. This study also divided consumers into four clusters: 1) technology explorers; 2) technology recipients; 3) technology optimists; 4) technology laggards. The attitude and behavioural intention to use M-Menu differed among these clusters.